Bandwidth
Much of the audience opens the site from inside Afghanistan, on constrained mobile networks.
Text had to be readable within two seconds on 3G. Heavy assets load progressively and the site remains fully usable without them.
Case study · Client work
MASHRIQ ENGINEERING
CONSTRUCTION COMPANY
CORPORATE WEBSITE · BRAND SYSTEM · MULTILINGUAL ARCHITECTURE
Heavy civil engineering contractor. Twenty-two years of continuous operation, fifty-four contracts, thirteen provinces.
Azizsons Tech designed and built the website. MECC is the client.
01
The brief
MECC had no website. The company held a domain and email infrastructure but nothing indexed, while its entire record — fifty-four contracts, World Bank and Asian Development Bank financing, four long-span bridges — existed only inside an eighty-five page PDF company profile.
The audience was not the general public. It was procurement officers at transport ministries, mining consortia and multilateral development banks, evaluating MECC for contracts worth millions.
That audience is made up of engineers: sceptical of adjectives, persuaded by evidence. Every decision on the site follows from that.
02
The problem we solved
Discoverability
The MECC acronym collides with unrelated companies in Kuwait and Pakistan.
Search strategy targets “Mashriq Engineering Afghanistan” plus discipline-and-region terms — bridges, canals, road rehabilitation — rather than the acronym.
Evidence over marketing
Procurement officers do not read carousels. They scan and compare.
Fifty-four contracts are presented as a filterable data table with client, financier, province, discipline and period in adjacent columns.
Multilingual
English for development banks, Pashto and Dari for domestic clients and ministries.
Three languages with full right-to-left support designed in from the first layout, not retrofitted after launch.
Editorial judgement
Parts of the company profile were unsuitable for public publication.
We advised on what to withhold as carefully as on what to show — client names, security-sensitive locations and unverified figures stayed off the site.
03
What we built
Brand system and palette
Typography, colour and layout rules applied across every page.
Corporate website, twelve sections
Company, disciplines, projects, capability, leadership, contact.
Filterable project database
Fifty-four contract records, sortable and filterable by province and discipline.
Multilingual architecture
English, Pashto and Dari, with right-to-left support built in.
Photographic direction
Selection, sequencing and preparation of site and project photography.
Copywriting and content strategy
Eighty-five pages of PDF profile rewritten for a procurement reader.
Technical SEO and structured data
Indexable markup, sitemap and organisation schema for the correct entity.
Performance engineering
Budgets and asset strategy tuned for constrained networks.
05
Result
The site is newly launched, so there is no meaningful traffic or conversion history yet. What follows is what was delivered — figures will be published once they can be measured.
- A live, indexable corporate website where the company previously had none.
- Fifty-four contracts published as structured, filterable records rather than a static PDF.
- Three language versions — English, Pashto and Dari — served from a single content architecture.
- A brand and photographic system the client can extend to tenders and print documents.
- A public reference procurement officers can verify before a meeting instead of after it.